The ABC Primetime Investigative Report

Have you ever wondered why a certain diet worked wonders for your best friend, but you didn’t lose any weight? Or why one twin may have difficulty maintaining healthy blood sugar levels, but the other twin doesn’t? The answer is highly personal—it’s in your DNA and the  lifestyle choices you make.

We grow up hearing about how unique each of us is, but we often  forget that our uniqueness goes down to the cellular level. It’s the  reason why someone like comedian George Burns can live to be 100, even with a notable smoking habit, while other people die of lung cancer in  their 40s who never smoked. Science has made tremendous advances in understanding  human DNA, and now we’re able to more easily use genetic research to our  advantage, especially when it comes to our diet. In order for us to gain conceptual understanding we need to get better acquainted with a few basic important concepts.

Here are a few important definitions that you should get to know:

• Genome means the genetic material that you’re born with: your DNA. This cannot be changed—think “written in pen.”

• Epigenome means the network of chemical compounds that interacts with the genome by directing which genetic material to activate or which to leave inactive—the mechanism that “turns on” or “turns off” your DNA. The epigenome is affected by personal health, diet, nutrition, exercise, and  other lifestyle choices—think “written in pencil”—thus affecting which  genetic material is active.

• Nutrigenomics is a  field that combines the study of nutrition and gene expression.  Scientists working in this field investigate how nutrients and other  bioactive components in food affect important metabolic and  physiological processes by “turning on” or “turning off” certain genes.

Turning genes on and off? It may sound like science fiction, but it’s very real. Nutrigenomics has come a long way in a short time and has  developed a wealth of information that can be used by anyone concerned about personalizing their healthcare plan.

Dr. Ahmed El-Sohemy, one of the top researchers in the nutrigenomics field, investigates how the foods we eat interact with our genes to  affect our health. In an interview with John Berardi, Dr. El-Sohemy  gives a few examples of how this concept plays out:

• Compounds found in broccoli can switch on a gene that helps  the body detoxify some of the chemicals we’re exposed to every day. This  gene is missing in about 20% of the general population who won’t get  the detoxification benefits (though they will still get the other  benefits of healthy eating).

• In some people, creatine  supplementation provides large increases in performance and increases  lean mass. In others with different DNA, there is no response at all.

• Studies  with caffeinated coffee show that some individuals have a gene in their  liver that helps them metabolize caffeine faster than individuals who  don’t have the same gene. The research suggests that people with this  gene break down caffeine rapidly, allowing them to benefit more from the  antioxidant compounds in coffee.

See how different foods and substances affect each of us differently?  That’s why some people may bulk up with creatine and others don’t notice any benefits. And it’s also why your body may have a more difficult time losing weight. The research in nutrigenomics has also  found that what food tells your genes affects your metabolism. 

Mark  Hyman describes nutrigenomics like this:

• The new science of nutrigenomics teaches us what specific  foods tell your genes. What you eat directly determines the genetic  messages your body receives. These messages, in turn, control all the  molecules that constitute your metabolism: the molecules that tell your  body to burn calories or store them. If you can learn the language of  your genes and control the messages and instructions they give your body  and your metabolism, you can radically alter how food interacts with  your body, lose weight, and optimize your health. [Ultra-metabolism. New York: Atria Books; 2006. p. 24.]

The implications of this research are huge. It determines, for  example, why certain medications work for some people, but not for  others, or why people need different doses of medication. And while  studies often show inconsistencies about how nutrients, supplements, and  other bio-actives work in the body, everything depends on the DNA of the  subjects being studied.

On a personal level, nutrigenomics can help you understand yourself better. Pay close attention to what type of diet, exercise, or supplements work best for you. This, in turn, will give you the best results when working towards better becoming a better healthier you. Ready to biohack your body? 

We promise to provide clean products that activates your health and meets our clean commitment.  Our products harness the power of nutrigenomics along with other  nutrients necessary for optimal health. They activate or support activation of your genes, your cells, and your body, so that it functions at its best. Our products are research-based and scientifically proven to reduced oxidative stress in the body by 40% in 30 days. 

Organic Ingredients Sourced from Nature

We will choose organic ingredients sourced from nature when it’s the best option. However, some synthetic ingredients are designed to be more potent, pure, or bio-available than their natural counterparts. They may  also have a smaller environmental footprint. In those cases, we will use what works best to deliver results without compromising quality or safety.*

When using animal-based ingredients, we pay special attention to obtaining them from sustainable, ethical suppliers. For example, our fish oil comes from fisheries certified by the Marine Stewardship  Council to indicate they meet a set of standards for sustainable fishing.

We never use any ingredient with questionable safety. Our products are safe not only because of what we put in them, but also because of what we leave out. We stand by Our Clean Commitment.

Our skin care, hair care and personal care products are free from: 

• Aluminum
• Artificial Colors (FD&C)
• Butylated hydroxyanisole (BHA)/Butylated hydroxytoluene (BHT)
• Ethanolamine compounds
• Formaldehyde releasers
• Parabens
• Petrolatum 
• Phthalates 
• Sodium lauryl sulfate (SLS)
• Sodium laureth sulfate (SLES)
• Triclosan 

A note about fragrance: While we strive for the natural option whenever possible, some essential oils—the most commonly used natural  fragrances—can be sensitizing and cause irritation. We will only select  fragrances that have no documented negative health impacts, which means sometimes synthetic is the better choice.

Our supplements and ingestibles are free from:

• Unnecessary fillers or harmful additives
• Gluten/wheat (when possible) 
• Bioengineered foods /genetically modified organisms (GMOs)
• Artificial colors (FD&C)
• Artificial sweeteners
• Soy (when possible)
• Dairy and/or lactose (when possible)

By 2030, all products will meet updated ingredient cleanliness standards.

Sustainability. Safety. Quality. 

When packaging and shipping our products, we seek packaging and  materials that are recyclable, reusable, and responsible. Our goal is to  have zero-waste packaging; every part of the packaging is recyclable, reusable or compostable by 2030. Because a product can only be safe and effective for health if it is safe and sustainable for our planet.